A knitwear label that films the whole jumper

A British knitwear maker selling to shops. We filmed the making for trade buyers.

Before and after

Followers

600

9.2K

Monthly reach

240K

Save rate

0.5%

4.9%

The brief

Wren & Wool sell wholesale and wanted boutiques to find them before trade fairs.

What we made

Making-of films from their mill, founder posts written with her and short clips for buyers' Instagram.

The result

Twelve new stockists before the autumn trade season, most mentioning the mill videos.

“Buyers saw the factory before they saw the price list.”

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