Strength coaching, without the shouting

An independent strength gym. Calm form checks instead of loud motivation.

Before and after

Followers

1.9K

34K

Monthly reach

11K

960K

Save rate

1.3%

8.6%

The brief

Mill Street wanted members who would stay, not one-month sign-ups from January ads.

What we made

Calm form-check videos, member stories and a 'first session' walk-through that answered the questions new members were nervous to ask.

The result

Trial sign-ups came mostly from TikTok, and more of them stayed past three months.

“People joined saying 'you're the gym from the form videos'.”

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